Having a strong social media presence is fundamental to your digital marketing strategy. Nowadays, when customers look at your business they will expect you to be on the top social networking sites and, more importantly, have an active account.

 

Social Media ManagementCross Platform Marketing

To be honest, we do not offer purely social campaigns. Reason being, they don’t offer enough value on their own and we cannot be certain about creating the level of ROI our clients expect. What we love about social is the cross platform marketing capability. Whenever you post a new blog, video, article etc. on your website, you can channel it through your social media platforms giving it a wider audience and bring in more traffic/exposure to your website.

How it helps your SEO

The impact this has on your SEO is not just effective, it is¬†vital. We are talking about Social Signals, a key ranking factor that can make or break some SEO campaigns. Whenever a post,(from your channels or linking to your website), is shared / commented on / liked / +1’d / favourited / pinned (this could go on forever), your website is validated to Google as an active user that is providing useful content that other users are engaging with.

Google ranks its website in order of relevance to what their users are searching for. If Google is confident that users accross the web are using your content and that you’re website offering value, they will bump you up in their index.

If you think about it, Google’s model is relatively simple.. It puts useful, relevant content in front of its users and to assist in whatever it is they are searching for. You just need to look useful!

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What have The Armchair Athletes run your Social marketing?

Our social media management team specialises in (but not limited to) Twitter, LinkedIn, Facebook and Google+. Once we have a clear understanding of your business and the market you operate in, we will undergo a social media campaign. This starts with the creation or optimisation of all pages with detailed descriptions and links to your other online platforms, following/liking/adding relevant users and regularly posting on all your social media platforms with fresh content.

Growing your presence in social media communities is great for cost efficient, wide exposure. As more and more people flock to social media, what better place to get your brand out there. If the content you are posting is interesting for viewers to read, then the easier it is to expand your online presence, putting your business in the public eye, and increasing your chances of attracting new customers.

Utilise The Armchair Athletes expertise and make the most out of your social media by;

  • Creating targeted posts encouraging interaction and social shares.
  • Providing a consistent stream of relevant content on all channels.
  • Responding to every comment posted, ensuring complete engagement with audience.
  • Correctly, pairing the campaign with your SEO, Adwords and all other digital marketing efforts.